Instagram is one of the most popular social media platforms on the internet, with over 1 billion active monthly users. With a reach so huge, businesses can reap serious rewards by jumping into this lucrative market. Here are five ways your business can benefit from Instagram today!
Instagram is a social media platform that has been around for some time. It’s popularity has grown exponentially over the past few years, and it’s benefits have been seen by businesses of all sizes. Read more in detail here: benefits of using instagram for business.
In a short period of time, Instagram ascended to social media domination in the online battle for user attention. In 2012, Facebook paid $1 billion for the platform. Since then, the firm has made several significant adjustments to the platform. Instagram’s user base has increased from 90 million monthly active users in 2013 to well over a billion in 2018.
As a result of all of this, Instagram has established itself as a digital marketing behemoth. It is a tool that should be used by every professional marketer. Any company that hasn’t begun using Instagram to sell its goods or services is losing out on some critical demographics. Not to mention a low-cost marketing technique that pays off handsomely.
If these arguments aren’t enough to persuade you, here are five additional reasons why your company should use Instagram marketing.
1. It’s Adaptable to Any Business Size
While competing on other social media is really challenging, the way Instagram is set up makes it lot simpler. Especially for smaller businesses who cannot afford to spend millions of dollars on marketing each year.
Unlike most other kinds of digital marketing, Instagram does not need companies to invest money to reach an audience. A firm doesn’t have to invest a dollar since the app provides a place for improved organic reach thanks to its search “features” function and excellent hashtag integration.
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That is, if a brand produces unique content that people want to interact with and backs it up with a solid social strategy.
2. Instagram users use the app to shop
Instagram users not only spend more time on the app than users of any other social media platform, but they also purchase via it. Approximately 30% of Instagram users have made a transaction using the app. Given that the app is used by over a billion users, this translates to at least three million purchases.
This might be due in part to Instagram’s “shoppable posts” function. It’s a relatively new feature that enables companies to tag any goods that appear in their images. Product descriptions, price, and links to a shop page may all be included in these tags.
3. Ad Targeting and Advanced Metrics
While not everyone was thrilled when Facebook purchased Instagram, it has certainly helped companies. The ad targeting capabilities provided by Facebook are widely regarded as among the finest in the world, and Instagram has followed suit.
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The social media software offers a wide range of targeting choices. It also enables companies to concentrate on cold targeting and retargeting. Furthermore, every statistic of post and ad interaction that a company might desire is recorded, giving a clear picture of performance and ROI. This gives you a clear picture of everything from link clicks to cost per interaction to who clicked on the ad.
4. Creating a Relatable Brand
It’s a well-known truth that viewers respond more positively to information that seems to be genuine and sympathetic. This is especially true on Instagram. Instead of professional sales pieces, audiences like to see real-time information.
Furthermore, companies have discovered that incorporating user-generated content into their profile and website significantly increases traffic and engagement. This marketing strategy is being used by even large firms like Starbucks and BMW, which speaks to its effectiveness.
As a side note, bear in mind that social networking isn’t all good — it has certain drawbacks and even risks. To keep secure when accessing the internet and publishing on social media accounts, social media administrators should utilize a VPN.
What is a virtual private network (VPN)? It’s a program that encrypts network connections to prevent hackers from collecting sensitive information like login credentials and monitoring browsing activities. When working online, there are several malware and phishing traps to avoid, and this aids SM managers in keeping business accounts secure.
5. Collaborating with Influencers is Simple
When a product or service is suggested by someone they know or trust, people are far more inclined to pay for it. This is known as word-of-mouth marketing, and every marketer understands how valuable it is.
When the suggestion comes from an influencer, the value isn’t diminished, and Instagram is flooded with them.
Even small companies should have no trouble finding a micro-influencer that fits their budget and brand.
Summary
Given Instagram’s many advantages, making full use of its marketing possibilities is nearly a no-brainer. While establishing an Instagram presence requires much thought and effort, it is also a very cost-effective tool for companies.
Instagram has been a popular social media platform since its inception. Instagram has helped many businesses to grow and prosper. Here are 5 ways your business can benefit from Instagram. Reference: benefits of instagram on society.
Frequently Asked Questions
What are the 5 main reasons businesses use social media?
A: The 5 main reasons businesses use social media are for advertising, marketing, customer service, recruiting new employees and employee relations.
What are 3 advantages of Instagram?
A:
What is the most important benefit Instagram has for small businesses?
A: Instagram is a social media app that allows users to share their personal experiences in a way that can be seen by the public. This means people have access to what your business has been up too, which makes it easier for them to find out more about you and your brand.
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